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What Employers Really Look For in Apprentices: From Application to Day One

If you’re applying for an apprenticeship, you might assume employers are looking for someone with lots of experience.

But apprenticeships are designed to help you learn while working. Employers know that many applicants will be coming straight from school or college, so they are usually more interested in your attitude, motivation and potential to develop.

They want to see that you’re genuinely interested in the opportunity, willing to learn and able to show the kinds of behaviours that will help you succeed in the workplace.

Here’s what that can look like from your first application through to your first days in the role.

What Makes a Good Apprentice?

Employers know that apprentices are at the beginning of their careers, so they are not expecting you to arrive with years of experience or a long list of professional achievements.

What they are looking for is evidence that you have the right foundations to develop.

That can mean being reliable, taking an interest in the opportunity, communicating well with other people and being open to learning.

It also means showing potential. An employer might not expect you to know how to do the job yet, but they will want to see that you can listen, take feedback on board, ask sensible questions and keep improving.

These qualities can show up at every stage of the process, from the way you complete your application to how you approach your first few weeks at work.

At the Application Stage

Your application is often the employer’s first impression of you, so this is where you need to show genuine interest.

Before applying, research:

  • What the company does
  • What the apprenticeship involves
  • What you would be learning
  • What skills the employer is looking for
  • Why the opportunity interests you


You don’t need to know everything about the company, but you should be able to explain why you have chosen that particular apprenticeship.

Avoid sending the same generic answers to every employer. If your answer could be copied into an application for ten other companies without changing anything, it probably needs to be more specific.

You should also use examples from school, college, part-time work, volunteering, hobbies or extracurricular activities to show skills such as teamwork, communication and reliability.

You don’t need previous experience in the industry. Employers want to see that you already have useful skills and can show where you’ve used them.

For example, a group project at school could demonstrate teamwork, while balancing studies with a part-time job could show organisation and reliability.

The important thing is being able to give evidence rather than simply saying you’re good at something.

Our guide on how to build a strong apprenticeship application explains this in more detail.

Before submitting, check your spelling, grammar and formatting and make sure you’ve answered every question properly. Taking care over the smaller details can also show that you’ve taken the opportunity seriously.

What Employers Really Look For in Apprentices: From Application to Day One 1

At the Interview Stage

At interview, employers want to understand more about you, your motivation and how you approach different situations.

Be ready to explain why you want the apprenticeship, why you chose that employer and what interests you about the industry.

Try to support your answers with real examples.

Instead of saying: “I’m good at problem-solving.”

Talk about a time when you actually solved a problem, dealt with a challenge or learned from a mistake.

Your examples don’t need to come from a workplace. School projects, part-time jobs, sport and volunteering can all work.

Your example doesn’t need to be impressive. What matters is explaining what you did, how you handled the situation and what you learned.

You also don’t need to give a completely perfect answer to every question. Listening carefully, taking a moment to think and being honest when you’re unsure can be better than trying to give an answer you think the interviewer wants to hear.

Some apprenticeship recruitment processes also include an assessment centre, where employers may look at skills such as communication, teamwork and problem-solving through group exercises or other tasks.

During group activities, this doesn’t mean you need to be the loudest person in the room. Listening to others, contributing ideas and helping the group make progress can all demonstrate good teamwork.

Read our Apprenticeship Assessment Centre Guide to find out what to expect.

You may also get the chance to ask questions at the end of your interview.

Good questions could include:

  • What does a typical day look like?
  • How is the training structured?
  • What support do apprentices receive?
  • What team would I be joining?
  • What could progression look like after the apprenticeship?


Asking thoughtful questions can show curiosity and genuine interest in the role. It also helps you understand whether the apprenticeship is the right fit for you.

From Day One

Once you start the apprenticeship, nobody will expect you to know everything.

You’re there to learn, and it will take time to understand your role, the company and how the workplace operates.

What matters is how you approach that learning.

Being reliable is one of the simplest ways to build trust. Turn up on time, complete tasks properly and communicate if there is a problem.

Listen carefully when people explain things and take notes if it helps. You’ll probably be given a lot of new information in your first few weeks, so nobody expects you to remember everything immediately.

If you’re unsure, ask questions rather than guessing. Asking for help is often better than making an avoidable mistake.

At the same time, try to learn from the answers you’re given. Checking your notes or trying to work something out before asking the same question again can show that you’re becoming more independent.

You should also be open to feedback. Listen to advice, ask questions if something is unclear and use it to improve next time.

Feedback isn’t a sign that you’re doing badly. Apprenticeships are about development, so you’ll be expected to improve as you gain more experience.

Want a better idea of what starting an apprenticeship is actually like? Read our Degree Apprenticeship Experience: What to Expect for advice and experiences from current apprentices.

What Employers Really Look For in Apprentices: From Application to Day One 3

The Qualities Employers Notice Throughout

Although every apprenticeship is different, there are a few qualities that can stand out throughout the whole process.

Reliability – Can people trust you to do what you’ve said you’ll do?

Curiosity – Are you interested in learning more and willing to ask questions?

Communication – Can you explain yourself clearly and listen to other people?

Motivation – Have you chosen the apprenticeship for a reason, and can you explain why?

Willingness to improve – Can you take feedback on board and use it to get better?

You don’t need to be perfect at all of these things when you apply. Apprenticeships are about potential, and these are all skills you can continue developing once you’re in the role.

Final Thoughts

Employers recruiting apprentices know that you are still learning. They are not expecting years of experience or perfect answers.

Focus on showing genuine interest, giving real examples and being someone who is reliable, curious and willing to improve.

From your first application to your first day in the role, your attitude can make a big difference.

Register to learn more about our upcoming apprenticeship opportunities. Your future is waiting – are you ready?

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